notes > there is a better way

2009

July

There Is A Better Way: death by stampeding twitter bandwagon
by NakedNY

Mashable reported on this incident that happened a week ago, but its implications are still relevant.
Website builder Squarespace hosted a giveaway contest using hashtags on Twitter to generate free buzz (and even beat Michael Jackson on top trending topics!)
Three issues arose from this:
One-
Honesty, Honesty, Honesty
Squarespace claimed it would give away 30 iPhones in [...]

June

There is a better way: You’re no one unless you’re talked about.
by NakedNY

I saw this full page ad on the back cover of Women’s Wear Daily last week, which apparently was not so much an ad, but “a note of information and entreaty to fashion editors, advertisers, copywriters, and other well-intentioned mis-users” of the Chanel name.
[click for bigger]

Basically, what Chanel is saying is that they [...]

Five catalysts of a healthy IMC process
by pak

If integrated marketing communications (IMC) is really about process, then here are some thoughts on how to catalyze that process.

There is a better way: Talent encouraged, not institutionalized
by pak

Learning from the structure of the Iowa Writer’s Workshop, which believes that “writing cannot be taught but that writers can be encouraged.”

There is a better way: the thrill of the location-based chase
by NakedNY

I don’t really have to write a lot about the fact that people continue to have fun by taking advantage of their cities with the help of technology. The return of the annual Come Out & Play Festival this past weekend and Newmindspace’s ongoing popularity prove it pretty well.
Brands are doing a pretty good job [...]

NakedNY: There is a better way – hopefully GM will find it.

kacy: There is a better way, and True Blood is doing it

jared: There is a better way: cash and transparency

NakedNY: There is a better way: using brand baggage.

pak: sexy is the process