notes > science
2008
January
practice = consistency = genius
2007
October
Who doesn’t love the combination of these three words? Advertising is certainly no exception. An emerging trend amongst advertisers is the use of neuromarketing, which applies brain scans traditionally used in psychology/psychiatry to measure human response to promo messages. The method is cheaper, faster, and more reliable than conventional ways to gaining consumer insight. The […]
September
Since June there’s been a lot of Spicy Goldfish Snack Mix sitting around our office.
And since June I’ve been wholly unsatisfied by the ratios. It’s packed with Parmesan Goldfish and these kind of nasty spicy sticks that others seem to enjoy. So today I finally took matters into my own hands . . .
With […]
August
Noah Brier wrote the New Next column in this month’s Media Magazine (August 2007)
this is great.
http://www.youtube.com/watch?v=-prfAENSh2k