notes > published
stuff we've written that other people have published
2009
May
As a sort of “part 2″ to Amber’s post below, here is my May article for New Next (somehow both of our columns ended up in the same issue).
When brands and their agencies plan communications together, a component that largely gets overlooked is what to do within the company itself. Internal communications is a massive [...]
2008
August
Here is a feature I co-wrote for the current issue of BrandWeek, with one of the Partners of Booz & Co.
With the average CMO lasting just 23 months and with three quarters of marketing departments in the throes of re-organization, marketing finds itself in crisis. It’s universally acknowledged that the impact of cultural singularities [...]
Thanks, Faris. He’s the one who came up with that word just now upon reading the column. My title was originally The Journey is the Destination, not The Journey’s the Thing. Don’t really know what happened there. In any case, here it is.
And for those who want fewer clicks
(this is the draft I sent them, [...]
July
a love letter to faris yakob
June
Art for a data-soaked world.
February
January
2007
September
New Next: It’s Not Business As Usual
New Next: Right Here, Right Now
August
As Comm. Planning Takes Off, So Does Naked
June
New Next: Trends Can Be Dead Ends