notes > everything communicates
2009
July
Why agencies are incapable of affecting a great portion of how a brand communicates
There are plenty of reasons to work hard on getting messaging right, of course. My favorite guideline comes from our very own Neal Davies, who always says, “If you throw someone one tennis ball, he will catch it. But if you throw that person 20 tennis balls, he won’t catch any of them.” A principle [...]
June
In researching a best-in-class case study about communicating, I had a lovely British co-worker introduce me to Tesco. A brand that two weeks ago was completely foreign to me has become, in my mind, a quintessential expression of everything communicates.
If you hail from the daughter country, as I do, let me ‘touch a spot’ [...]
April
Last weekend I flew down to Washington, DC for a wedding. We took the handy, super-convenient shuttle from LGA to DCA. I’ve always been charmed by the customer service that goes along with the shuttle – an isolated terminal where you can breeze through security, the ability to buy tickets on the spot, flexibility among [...]
HBO, through its original and creative programming, has defined the very meaning of good content. But, as explained here, with a growing number of cable TV brands and even network TV brands successfully applying their formula of narrative complexity coupled with cinematic aesthetic (consider Mad Men and Breaking Bad on AMC, Dexter on Showtime, even [...]
Everything Communicates: George Will proves newspapers are irrelevant.
Communicating from the inside out
Everything communicates: Commit.
Everything communicates: show me, don’t tell me
March
Everything Communicates in Km 97, Peru
Everything Communicates: So listen up
Everything Communicates: Logos that could save us all
See the Full Picture: Looking at placement in context
Everything communicates or communicate everything?
February
Shopability issues and the Tropicana re-design
Can nostalgia mean more than price?
Everything communicates…so why aren’t we communicating more to men?