More to be filed under “Unconventional Places to Advertise”

Similar to my recent post regarding Unilever’s non-traditional choice of advertising its Axe Deodorant brand in the guitar cases of subway musicians, fast food chicken chain leader KCF is paying two Indiana cities for the rights to display their current promotion for “Fiery Chicken Wings” right on the cities’ fire hydrants. Get it??? Fiery and Fire Hydrant???
I think they called that symbolism.

KFC’s pitch to the cities was one of philanthropy. Your city is in financial straits and we care about your fire safety. Let us repair your fire hydrants and give you some cash and you let us use the clean and pretty hydrants as tiny little billboards around your town.

KFC’s thinking – if consumers are becoming immune to traditional advertising, put advertising in non-traditional places.

On top of the repair and painting fees how much is KFC paying the cities for this right?? — between $5,000 and $7,500. Sounds like chicken feed to me!

So……….. creative, imaginative, brilliant, philanthropic or just more inexpensively attained suburban blight???

Oh yeah, after a month the Colonel will come back and remove his buckets, but the cities get to keep their hydrants!