Comments on: Logo-ly Blind?

By: faith

faith — Sat, 08 Aug 2009 02:49:20 +0000

For one not having any background in marketing, I enjoyed what you had to say. In a lot of those instances I felt the same, I just wouldn’t have been able to tell you why. Well said.

By: meg

meg — Sat, 08 Aug 2009 00:25:10 +0000

Very well said. I have been fascinated by marketing and logos for a while now, but I don’t have the background to state why something is off or how improvements could be made. I really enjoyed your article for these reasons.

By: That Lori girl

That Lori girl — Fri, 07 Aug 2009 18:01:54 +0000

yeah – wow. Perfect Jo! It’s like, Coca-cola found a mark that was so true to them that it doesn’t have to concern itself with fads, … so it can stay the same over all this time while Pepsi has to keep adapting. So who looks superior from this match up? The impression is, it’s “always been good”. Isn’t that the impression, in general, that Coke gives? “Always been good”? A lot of that comes from consistency and confidence.

Instead of following a trend, it set it. Same as apple… (Apple’s logo’s been around 25 years (only difference is it was rainbow) before everyone started imitating it.)

By: Johanna

Johanna — Fri, 07 Aug 2009 01:39:22 +0000

Hey, look what I just saw on swissmiss:

http://www.swiss-miss.com/2009/08/on-consistency.html

Great example of sort of what you’re saying!

By: Elisa

Elisa — Thu, 06 Aug 2009 16:41:51 +0000

Wow. I didn’t even NOTICE that those funny orange cartons were actually redesigned Tropicana. Bad choices, dear friends. Also, I don’t mind the new SciFi logo, but what’s with the letter change?

By: Casey

Casey — Thu, 06 Aug 2009 15:46:30 +0000

Lori, you did a very effective job in articulating these current and commonly failing trends. As I began reading, the first thing I thought about was Tropicana, so I was excited to see you felt the same!

Before the change, I was a devoted addict. But after the redesign, I couldn’t justify spending the extra money for what looked like a generic brand. While the taste had not changed, my perception of it had. I’m happy to see they went back to the original package design, but it’s too late…I’m hooked on Simply Orange!

By: Jennie

Jennie — Thu, 06 Aug 2009 13:17:16 +0000

Great insights! I hadn’t noticed Tropicana’s switch…perhaps because I haven’t even recognized it in the stores now since it’s so different. And I love the comment about “The Hut” looking fat. Perfect! Thanks for a good read.

By: rich

rich — Thu, 06 Aug 2009 06:27:46 +0000

Really, really good post. I’ve always been one to know WHAT I like (what appeals, catches my eye) but not know exactly WHY it strikes me. I think you do a good job of pointing out why these logo changes work or don’t.

Also, Pizza Hut becoming “The Hut”? I just heard that RadioShack is going to try to become “The Shack.” And remember Circuit City? They tried to become “The City” before going bankrupt. If this is trend-chasing, then they’ve chosen a pretty unsuccessful trend to chase.

By: charlie

charlie — Thu, 06 Aug 2009 00:45:13 +0000

Good point well made, Lori. A great read.

By: johanna

johanna — Wed, 05 Aug 2009 18:15:09 +0000

Great post, I’m with Krystal on all of this! I hadn’t noticed the creepy similarity of Kraft to Yoplait’s logo.

It would be fun to get a tiny team of desginers together and see how they would personally redesign the bad examples to be more on-brand rather than trend-chasing.

By: krystal

krystal — Wed, 05 Aug 2009 15:49:38 +0000

Lori this is great. You articulated a lot of things I’ve noticed lately with respect to logos, but since I’m not so well versed in design language, I didn’t know how/who to discuss it with.

And the examples you showed nailed each point you made. Thanks!

By: theFinn

theFinn — Wed, 05 Aug 2009 15:14:12 +0000

I couldn’t agree more. I used to go through a gallon of Tropicana orange juice EVERY SINGLE WEEK. After they made the switch, I haven’t bought their orange juice once. I feel like I’m being tricked into paying Tropicana prices for Western Family product. Logically, it makes no sense, but it just goes to show that poor marketing decisions can cut you off at the knees.