Comments on: Everything Communicates: choose your messages wisely

By: Sara

Sara — Wed, 08 Jul 2009 19:59:10 +0000

Great point, Kacy.

If only they redirected their advertising budget – both for media AND creative into the service side of their business.

Imagine if people like Claire, Nikki, etc. called TWC for any kind of service and were pleasantly surprised rather than totally disappointed! Imagine the brand evangelists!

It just really blows my mind. Imagine if we told clients – we will be there between 8 and 12 PM for a meeting, and then showed up at 5:30 PM. Would our clients stand for that?

By: Maverick

Maverick — Wed, 08 Jul 2009 05:10:42 +0000

Actually, I find it useful. My girlfriend insisted on replacing our perfectly functional home phone with caller ID with another that was “pretty” but had the display face-down when on the base – making its caller ID feature useless until *after* you picked up the handset and thus answered the call. But, hey, it had an answering machine, right?

So thank you, Time Warner Cable, for letting me know when my girlfriend’s mother is calling.

More seriously, though, the Start Over feature is pretty cool. When you stumble across a show that isn’t on your DVR list and it’s somewhere in the middle, being able to start over from the beginning is nice. Doesn’t make Time Warner any less of a flea-ridden mess of a service, really, but it does bring us one tiny (tiny) step closer to on-demand IP TV.

Or something.

By: Twitted by mramsey1

Twitted by mramsey1 — Tue, 07 Jul 2009 13:31:56 +0000

[...] This post was Twitted by mramsey1 [...]

By: Kacy

Kacy — Tue, 07 Jul 2009 02:52:08 +0000

Seriously. I have been calling Fios for months trying to get them to come to my building. It will be a good day …

By: Matt Wagner

Matt Wagner — Mon, 06 Jul 2009 18:06:44 +0000

Was thrilled to read this posting, as I was *just* complaining to someone about this campaign yesterday. Granted, I’m in marketing so I pay a bit more attention to ads than the average Joe may, but these Caller ID commercials are still totally ridiculous, and make me — as a[n unhappy] Time Warner subscriber — want to switch to Fios!