Should You Pitch a Branded iPhone App? – Advertising Lab: future of advertising and advertising technology
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– Minutes per use: 9.6 (Greystripe)
– Uses per user: 19.9 (Greystripe)
– Only 20% of users return to use the app after the first day (Pinch Media)
– After a month, this number drops to 5% (Pinch Media)