Comments on: There is a better way: You’re no one unless you’re talked about.

By: Totally Naked

Totally Naked — Mon, 29 Jun 2009 08:16:07 +0000

DILUTION OR IMMORTALITY?…

Obviously, Chanel thinks being mentioned in this way is diluting their brand, but in fact, when fashion editors say a cardigan is “Chanel-esque”, they’re building the Chanel brand, not the copycat’s. They’re building aspiration and desire. And let’s fa…

By: amber

amber — Thu, 25 Jun 2009 20:59:06 +0000

I believe it was last Monday’s WWD, Monday June 15. On the back cover.

By: Shawne

Shawne — Thu, 25 Jun 2009 19:31:49 +0000

Which issue of WWD was this in?

By: amber

amber — Thu, 25 Jun 2009 17:39:01 +0000

I could see them going after bag counterfeiters, and stuff like that – doing raids, etc. I can also see them taking down websites and ebay listings that use their name to sell fake goods. BUT. This is in WWD. To fashion editors that aren’t using their name to sell fake goods, in all likelihood. So, unless they thing counterfeiters also read WWD, and will heed their warnings, I’m not really sure how this helps them. Not that I know that much about trademark issues, or whatever.

By: pak

pak — Thu, 25 Jun 2009 17:12:30 +0000

Fascinating. And hmm, I wonder if their lawyers made them run this ad, so they can say they are publicly defending their trademark? Because if you can’t say you are defending a trademark, then aren’t you more legally vulnerable to infringers and other “well-intentioned mis-users”?