"The drink machine can mix over 100 varieties of sodas, juice, teas, and flavored waters. The machine is called the Freestyle drink dispenser and the first restaurants to get the machine will be McDonald's and Burger King. The machine is meant to do much more than simply mix a large variety of drinks; Freestyle will be Coke's front-line business intelligence tool that will be able to send back massive amounts of consumption data from all over the country and around the world. Using the machine, new flavors of drinks will be able to be tested rather than bottling and marketing new drinks that may not prove popular. "