Graham Hill. Green do-gooder rock star. Treehugger founder gave a rapid fire run through products, services and people who are  reshaping and empowering a more green world. Find him on twitter @ghill. A great kick off. Fresh and thought provocative. Multiple “why the hell didn’t I think of that” moments.

Next a panel on building healthy brands with heart. Check out Richard Fine’s relatively new company Help Remedies. Nice packaging. Observation there is a great gap for a more transparent healthcare
and medicine / remedy brand.

Sean and Jay, founders of HelloHealth, talked about using existing social technologies and platforms to reinvent the doctor-patient (and inter-patient) relationship. Imagine chatting with your doctor during and after visits and
treatment. Imagine eradicating scratchy doctor writing no one can read. They’re in Williamsburg, Brooklyn.

Great provocative talk by Celestine Arnold who presented a piece called Ghost in the Machine: Digital Multiculture. Dispelled myths that games are for whites. Asian, Hispanic and African Americans are gaming in greater numbers than ever, with different skews across different gaming platforms. But only 2 % of programmers are from those communities?? Gaming culture cliches illustrated poignantly. Great marketing opportunity to evolve and better serve a diverse gaming america.

Then Kevin Slavin from area/code. Like wildlife, viruses and gold, mobile technologies don’t recognize boundaries. A romp through examples of how mobile technology (digital/physical I like that term) is being used in real world places and spaces to great effect. Optic codes, mobile apps, games, tags, gps receivers, cross-media games and more!

Panel: Reconnect. How sustainable economic and social conscience are driving the design of new products and services. Great contribution from Sarah Beatty (an ex-client and super smart), who founded Green Depot. She talked about need not to demonize big companies as they have to be part of equation and can make the biggest impact. How true. No point being a niche of a niche and have no impact. Walmart, here we come.