"But their biggest project in 2008 is restructuring NBCU's ad sales systems, which involves how it markets, sells and prices inventory across its broadcast network, cable properties and digital platforms. "We have ten different processes that allow our sales team to sell ad space," he says, such as deciding on which show or channel an ad should run. A series of cable-channel acquisitions has added to the complexity and redundancy of the media company's ad sales processes and systems. For Fabiano's group, the mission is to consolidate all this into a single, companywide process and system. This is where the linkage between the process team, the operations team and IT begins"