"At best, hoaxes end up leaving you disappointed, at worst, angry. Are those actually the types of feelings marketers want you to associate with the products they're selling? Although clever, fake viral videos may not be the best idea for companies. When you find out that a video is a hoax put out by a marketing agency, are you turned off? Does your perception of the product change too? Or is half the fun trying to spot the real videos from the fakes?"