Earlier this year, ‘Rickrolling’ took the media by storm. In case you’re not already familiar with the term, it’s when someone provides a Web link (supposedly relevant to the topic at hand), but the link actually takes you to a music video of Rick Astley’s hit song “Never Gonna Give You Up.” Here’s an example:

House of Naked is the blog of Naked Communications, New York.

Get it?

Now, you can Rickroll your friends on the phone, thanks to Twilio. Simply send a text message to 41411 with the word ‘rick’ followed by a ten digit phone number. Like this:

rick 555-867-5309

Your friend of choice will receive a phone call with “Never Gonna Give You Up” playing. Then they send you a funny text back to confirm that the call has been made. Try it. It’s fun.