Naughton: The Demise of Chrysler | Newsweek.com
"Rather than "restoring an American icon," as Cerberus chairman John Snow declared back then, Chrysler sunk even further into the muck as gas prices soared and showroom traffic came to a standstill. Chrysler's guzzler-heavy lineup of SUVs and trucks did worse than most, with sales plummeting 25 percent and profits nowhere to be found. Still, Nardelli, once an acolyte of GE's Jack Welch, oozed optimism when he closed his long letter with these words of encouragement: "Chrysler may be down, but we're a long way from out. It's time for us to prove the naysayers wrong with another one of our patented comebacks!""