Ethical Jeans?
The Guardian recently featured an article about fairtrade denim brands. An interesting and thought provoking read which changed my mind about a recent purchase.
The facts are startling - the cotton industry accounts for only 2.5% of all farm land yet gets well into double digits when you look at use of pesticides and insecticides, plus concerns over water usage and human rights abuses when it comes to manufacture.
Worth a read.
hmmm sounds like kinda what american apparel is about.