International (fill in the blank) Day!
Drop your pants and celebrate!
Guess what! It’s National Underwear Day! Ahh yes, we all love when marketers create arbitrary holidays. After all, making your brand a hero is a sure-fire strategy fall-back. Therefore, a whole-day dedicated to your brand/category is just above and beyond. Imagine thousands of calendar readers worshiping your brand for an entire day… Add the word “international” to the front and holy-cow, monumental. Amongst my personal favorites are: “International Talk Like a Pirate Day (Sept. 19),” “Ninja Day (Dec. 5),” and “No Pants Day (first Friday of May).”
Today being National Underwear Day, it is only appropriate that underwear be celebrated and handed out for free in the streets. The lovely pair that James Woods was graciously given is designed in such a way as to amaze. Check out the pouch and no hole look. Clearly the next trend. Someone tell Calvin before he falls behind (no pun intended).
Happy celebrating folks!
No need to post this, but in Japan I read this on August 6th. And August 6th is the anniversary of the nuclear strike on Hiroshima, which killed somewhere between 70,000-140,000 people, depending on your source.
It was the first time nuclear weapons were used and most of those killed were civilians.
Kind of puts national underwear day in perspective.
Some anniversaries are worth remembering…