“Both terrifying and hilarious. We were having a difficult meeting with our creative director and account director. It was getting heated. Then everything started shaking. We looked at each other then all dived under the desk, cos it got really intense. The building was making this weird sort of crumping woofing sound, like a massive dog barking deep underground. One account girl started freaking out, the CD was moaning about his Italian glassware collection at home, the AD on the phone in NY was going ‘hello? hello?’. I was laughing, and fighting the nausea. All fine, though you can cut the nervous tension in the air.”

- My friend Jeremy, when I asked him how he fared with the earthquake in Los Angeles