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Brand Tags: Who Owns Your Brand?

written by anonymous on 05-14-2008. no reactions yet.
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"A brand is most valuable when a vast number of consumers can generally agree on what it represents: Google IS search, Ikea IS cheap chic, Disney IS family, etc."

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† The views expressed are the views of a semi-autonomous individual and not necessarily those of
HRH MT, Neal, Paul, HRH The Queen, Naked New York LLC, Naked Group, LTD., our clients, our friends, or our client's friends.