In lieu of actually writing something interesting (which I haven’t done in a while), I’ve decided to release a 70% done project. It’s called Brand Tags and the idea is simple: You tag brands with the first thing that comes to mind. The idea came to me as I was working on my Brand vs. Utility presentation a few months ago. The thinking went something like this: If brands exist as the sum of all thoughts in someone’s head, then if you ask a bunch of people what a brand is and make a tag cloud, you should have a pretty accurate look at what the brand represents (see picture below).

I’ve been testing it for a bit, so it’s pre-populated with about 30 logos and a bunch of tags. But go play and add more please. And if you have any logos in particular you’d like me to add, leave a comment or drop me an email.