Over the last few months I’ve been working on building a little thing called brand tags. The idea initially came from my belief that a brand is the sum of all thoughts in someone’s head. I then started to think that if you asked enough people for their first thoughts on a brand and then aggregated it, you’d get a pretty good look at what the brand really meant to the world.

Anyway, I was going to do some more work on it (as I haven’t touched it in about a month), but I decided to just release it instead. So, go play with it and see if you find anything interesting. If you want any brands added, let me know and I’ll do it (a comment or email will do).