The beginning of an article in the business section of the NY Times today:

IT takes a bit of courage, and perhaps a lot of ego, to tell large companies that their ad campaigns have been failing miserably.

But that’s exactly what the advertising firm Naked claims to do regularly.

“We get up in front of a group of agencies and tell them, very nicely, that they have wasted tens of millions of dollars,” said Ben Richards, senior strategist at Naked New York.

“Perhaps a lot of ego.” That should be our motto or something. (Eh hem.) You can find the whole thing at the NY Times site.