nanking: Went to see the Earth Room - http://tinyurl.com/5rhn8w

Campaign asked some agency founders what they would do if they were to start an agency again today - here’s what Naked founder Will said:

WILL COLLIN - NAKED COMMUNICATIONS

The world has changed a lot in the eight years since Naked started.

Genuine structural change in people’s media behaviours has come about through the arrival of Freeview, social networking and the mainstream adoption of broadband to name but three obvious examples.

Add to those other emergent trends such as blogging, user-generatedcontent and the mobile internet, and it’s not surprising that the typical campaign today looks a whole lot different from the kinds of things we were doing when Naked first began.

So what would I do differently if I were starting out now? Nothing. I’d do the same again. I’d start an agency focused on solving the client’s communications problems, not on selling a predetermined solution. I’d build a diverse team with a mix of skills from a range of disciplines. And I’d recognise that creativity should be part of the agency’s
culture, not the name of a department.

The profound changes in the ways people use and are influenced by communications simply confirm the logic of communications strategy being a distinct discipline, unbiased towards any particular discipline and unshackled by fixed investments in specific delivery mechanisms.

The accelerating pace of change means that any attempt to build an agency to deliver “the next big thing” is doomed to be superseded by the next next big thing, and so on. The willingness to embrace any and every
channel without bias is the only guarantee that your agency will be as relevant to the communications landscape of 20 years’ time as it is to today’s.

Objectivity is future-proof.

Hey everybody. It’s been a little while (apologies for missing all of March, yikes!), but here’s what’s been going on in our aggregator this April.

Vicky and Pak both del.icio.us an exhibit at the Brooklyn Museum that takes its inspiration from The Wisdom of Crowds.

Pak reflects on his two year Naked-versary (we also celebrated the occasion; congratulations to Pak & Kacy!)

Joe expresses what most of us have probably been thinking re: the new $5 bill.

Pak spies an episode of 30 Rock being filmed out his window in the UWS.

Several of us write about our recent photo shoot (including test shots & video).

Thomas and Joe have a rather amusing conversation about a VW ad.

uh, oh…

what?

I get to visit our Tokyo office while on vacation.

Our views on style in Midtown vs. our views on style in SoHo.

I’m not sure to be happy or sad that I missed this while in Tokyo (linked by Kacy and Twittered by Satish).

Something exploded on the aggregator, citing both me AND Lauren as taking some beautiful photos (hint: the photos aren’t mine).

Amy Twitters a video of Faris @ the PSFK Conference.

A few of us del.icio.us this piece on why New Yorkers seem rude.

That’s all for now, guys. See you (hopefully) in two weeks!

Unlisted Sightings posted a photo:

at Milady’s

tokyohanna: MT: I am the chairman of milk. Neal: Wait a minute… a LADY chairman?

amypowell: i cannot WAIT until man-joe sits across from me!

Back in 1998, static banners were alright.  But today, not so much.  Unless you’re Cliffs Notes, and have the coolest copywriters in the world.  Click banner to enlarge:

For the sake of clarity, yes, I came across this ad yesterday on a financial website.  And it legitimately linked to Cliffs Notes homepage.  Click this link to see the the ad in situ (I took a screenshot and had imageshack host): http://img170.imageshack.us/img170/9950/picture1lj7.png

some more just plain old depressing American politics you should know

be warned people

its_amber: gourmet garage - not scoring any points with me today.