Chris Anderson’s author of “The Long Tail” and editor of Wired tells us about the latest book with “economics” in the title. Including this quote:

“Advertising is a very interesting question. Right now the agencies are competing with cheap. Google can serve very small advertisers who can’t pay for big agencies. There’s going to be more and more advertising forms that are free to somebody. Advertising isn’t the victim of the free economy; it’s the engine of the free economy.”

link