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MediaPost Publications - ‘08 Online Ad Forecast: Increased Spending, Social Media Fragmentation, Resilience - 12/31/2007

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"Facebook’s hipness will wane in favor of niche community Web sites," said Cree Lawson, CEO of Travel Ad Network. Indeed, as the online audience continues to fragment, the idea of a generic "social media ad strategy" tied to a Facebook or MySpace campaign

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