marketing and music
Lately there’s been a fair amount of talk about new music models. Much of it was sparked by Radiohead’s latest move to let people pay what they want for their newest CD, but there are a bunch of other musicians looking other places to make money. One of the most interesting moves came from Prince who decided to give away copies of his new album in Britain’s Mail on Sunday (the paper paid him for the right). More recently, RCRD LBL launched, a collaboration between Peter Rojas (of Engadget fame) and Downtown Records. RCRD LBL is signing bands for tracks and recouping their money through branding and sponsorships. And a 3rd marketing/music deal comes via a Missy Elliot/Doritos relationship.
I can only hope we’ll be seeing more of these guys around the ad world soon:
RCRD LBL is a great B2C model. I feel like Soundblaze has really nailed the B2B solution for muisc buyers (A&R’s, ad execs, TV & Film licensing). Each user profile has a play list of songs they are considering and a list of songs they have uploaded if they are a content provider or want to post examples of what kind of music they need. You get instantaneous play and the whole site features drag and drop programming.
so obvious it probably doesn’t even need to be said: your distribution model IS your marketing. (and vice versa.)
yes.