Comments on: QVC aims to own 3.8% of alphabet

By: faris

faris — Fri, 28 Aug 2009 16:40:00 +0000

quince. and hell yes!

i remember having a discussion about owning purple once. i had to explain that the brand in question barely even owned it’s own name, let alone slices of the visible light spectrum.

By: Best Links of 2007 (Volume 1) » House of Naked

Best Links of 2007 (Volume 1) » House of Naked — Sat, 22 Dec 2007 04:21:36 +0000

[...] said they need to “own” something (as in a color or event). Well, my coworker Jared gave the idea a nice smack-down over at the Naked blog. In it he writes: “Overstock.com doesn’t own the letter O – though [...]

By: Science, Economics and Cupcakes » House of Naked

Science, Economics and Cupcakes » House of Naked — Thu, 04 Oct 2007 18:49:25 +0000

[...] coworker Jared wrote a great post last week about how awful the idea of “owning” things in marketing is. Money line: “And despite one former client’s dreams, their snack could never own July [...]

By: amber

amber — Fri, 28 Sep 2007 16:35:36 +0000

for me, the letter Q will always be owned by that annoying lady in White Men Can’t Jump, when she was studying for Jeopardy, and memorizing foods that begin with the letter Q. quiche…quails…quesadillas…quick ( nestles). i think that’s it. i would lose at Jeopardy.

By: Arthur Soleimanpour

Arthur Soleimanpour — Thu, 27 Sep 2007 21:04:15 +0000

Gu! Ud wack!!!!

By: Noah Brier

Noah Brier — Thu, 27 Sep 2007 19:25:25 +0000

So glad someone finally wrote this . . . Here's a great entry from BubbleGeneration in a similar vein that you might find interesting.

By: pak

pak — Thu, 27 Sep 2007 18:35:05 +0000

That SO reminds me of the glory days of the late ’90s, when DDB first won the Compaq business by suggesting they plaster (tastefully, of course) the Q from the Compaq logo all over everything…