dispatch from blogland
Naked takes four spots in the initial "Advertising´s Young Minds: the Top 27 blogs of people under 27" ranking
Everyone loves a good list, and I am no exception. Throwing another log on the already roaring fire, Daniel Mejia brings us his list of “Advertising’s Young Minds: Top 27 Blogs of People Under 27.”
His criteria for being on the list are simple:
1. Your blog must be written in English
2. Your blog must have been active for the past 3 months
3. You must be under 27 years old
4. You must work or want to work in advertising
5. You can only have one blog in the rank
All the data has been crunched and I’m pleased to report that Naked is huge in the land of blogs. Naked people represent four spots in the initial ranking, including the coveted number one slot.
At number 1 by a landslide, we find Noah Brier. Heron Preston Johnson is at number 4, Cellar Door by Johanna Beyenbach is number 6, and Amber Finlay’s Big Secret Pizza Party is number 17.
Technically, none of the Naked Four work in advertising — we’re in the marketing game, thank you — and I have some questions about the list ranking methodology. But who cares? The fact remains that we have four of the top “27 under 27″ working here at Naked New York.
And you can’t shake a stick at that.
My most sincere congratulations to the Naked NY office. While doing the ranking, I was surprised that 4 of the blogs belong to people working in your office, I think that shows that Naked is one of the most interesting places to work in advertising in these days (In Colombia, where I´m from we still use advertising as a generic to the whole spectrum of the marketing communications, so technically, for me at least, you count as advertising)
I`ll be glad to answer your questions about the methodology and if you have any suggestions in how to improve it, they will be more than welcome.
Hi Daniel! Thanks for your comment… For what it’s worth, here are some thoughts on the methodology:
I like the four criteria you use (Google PageRank, Bloglines subscriptions, Technorati authority, and del.icio.us bookmarks). They make sense to me, and I agree with your rationale for using them.
I also like that you’ve attempted to make the methodology simple and transparent, which is a step forward from others that are more convoluted and more subjective (like the Power 150).
But just adding the four raw numbers together doesn’t make sense to me. The methodology essentially says that an increase of one in a Google PageRank is of equal value to one additional Bloglines subscription or another del.icio.us bookmark. And that doesn’t feel right to me.
Here’s my suggestion: Find the blog that has earned the highest value in each of the four areas. Assign that blog a score of, say, 100 for that area. Then use a proportional scale to score all the other blogs.
For example, Noah Brier has earned 188 Bloglines subscriptions. He gets a score of 100. Jack Cheng has the next highest number of Bloglines subscriptions with 50. If I did the math correctly, he gets a score of 27. (188/100 = 50/x…)
Or, Jack has the most del.icio.us bookmarks with 140, so he gets a score of 100. What If They Did has the next most with 90, so they get a score of 64.
With this tweak to the methodology, each of the four scoring areas are valued equally and proportionally. And it’s still simple, transparent, and not subjective.
That’s my two cents. What do you think?
Pak, I’m with you on that. Makes sense to me. And I am a huge fan of the 100% subjective listing philosophy.
Congrats to all you Naked folks for being so interesting!