http://www.houseofnaked.com/2007/08/23/if-you-think-something-you-see-the-same-thing/ Naked NYC's Website Wed, 17 Mar 2010 05:01:17 +0000 http://wordpress.org/?v=2.9.1 hourly 1 http://www.houseofnaked.com/2007/08/23/if-you-think-something-you-see-the-same-thing/comment-page-1/#comment-249 vicky Thu, 23 Aug 2007 21:06:36 +0000 http://www.houseofnaked.com/2007/08/23/if-you-think-something-you-see-the-same-thing/#comment-249 Alcohol brands may have tapped into the "selective perception" concept. After the launch of a new line, alcohol brands have been known to complement their print ads with 'people' ads. For instance, they'll hire a bunch of good looking people (usually promo spokesmodels) and have them go undercover as regular bar patrons. Once at a bar, the 'actors' will repeatedly order drinks made with the alcohol under promotion. This marketing method works under the assumption that other patrons present know about the new alcohol (seen ads, the actual bottle behind bar, etc) and have interest in it. By seeing/hearing other people order drinks made from that alcohol, their interest/awareness is consistently being reinforced. Alcohol brands may have tapped into the “selective perception” concept. After the launch of a new line, alcohol brands have been known to complement their print ads with ‘people’ ads. For instance, they’ll hire a bunch of good looking people (usually promo spokesmodels) and have them go undercover as regular bar patrons. Once at a bar, the ‘actors’ will repeatedly order drinks made with the alcohol under promotion.
This marketing method works under the assumption that other patrons present know about the new alcohol (seen ads, the actual bottle behind bar, etc) and have interest in it. By seeing/hearing other people order drinks made from that alcohol, their interest/awareness is consistently being reinforced.

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