I enjoy a good window display as much as the next man but I’m getting increasingly annoyed at lazy thinking from fashion retailers.

I walked past our neighbors at John Varvatos yesterday and noticed that they have dressed their new collection with an assortment of drums and electric guitars.

Yawnsville (as Kacy keeps saying to me).

Yes, ladies and gentlemen, for the THIRD time in the last 12 months, a fashion retailer on Spring Street has lazily used and abused the trappings of rock and roll. Step forward Diesel and Burberry - I think it was you guys last, although I can’t remember as so many fashion brands prop drum kits and electric guitars in their windows to look, well, cool. Perhaps it’s a requirement of being a fashion marketer of which I wasn’t aware – it just happens to be JV’s turn this season.

And let’s face it, nothing says Rock and Roll like a $1700 suit.

As if lazily re-cycling old ideas wasn’t enough, each and every fashion retailer who pretends they have Rock on their side ends up committing the cardinal sin of using cheap, no-brand instruments. Lazy. Besides pissing me off, it is about as un-rock and roll as you can get. It’s worse than watching the opening band or whipping out the Zippo during the slowies. Or spending $800 on a vintage silk sweater.

Jeez, its your flag ship store, John! Splash out on a proper axe – a Fender Tele or a Strat. A Gibson Les Paul. Anything real! Anything Rock and Roll! Even better, you could really earn your rock stripes by going for something cooler and more obscure – a Rickenbacker 330 or even an SG.

But no. Laziness rules. Cheap guitars. Expensive suits. More of the same.

Yawn.