Whoever wrote this article in Adweek pretty much gets what we’re all about at Naked.

Traditional media planning is largely tactical and mainly focused on the weight that should be given to individual networks, stations, dayparts and publications. Communications planning is strategic and tries to develop overall marketing plans for brands, taking into consideration all channels, including but not limited to traditional and emerging media, public relations, viral marketing, sports and entertainment marketing and event planning.

pretty good pretty good.