The NY Post wrote about us today! Gotta love that headline — “Naked Breaks Rules.”

I don’t have much commentary on it because I think the reporter did a fairly accurate job. There’s the good (a comparison to The Beatles??). But what’s interesting is that she reports on some of the negative things people in the industry are saying about us (e.g. “they have to clarify their business model”). You don’t usually see that in stories about us, and it’s kind of refreshing.

My only complaint is the line “the drawback is that Naked can’t implement its own ideas.” That’s not a drawback; that’s how we stay neutral and objective. That’s why we’re confident the ideas we give to our clients are sound. In some sense, that is our business model.

Here are the first couple paragraphs:

When British ad upstart Naked Communications arrived in the U.S. last year, the fanfare surrounding it was an ad business version of the 1960s invasion by The Beatles.

The firm vowed to shake up traditional ad agencies and bring a new thinking to Madison Avenue.