My roommates and I enjoy speaking about the world at large from time to time. Topics such as how companies market products to us, music today, street culture, fashion, food, girls and life in NYC. We started to speak about the new Mountain Dew “Green Label Art” project and came to the conclusion that it’s completely ridiculous and these types of projects need to stop. “To build a successful value-added campaign, companies need to identify something that is both useful to consumers and relevant to their brand.” - Ben and Faris

Street culture related artists and Mountain Dew are nowhere near relevant. Stop marketing us your bullshit. Corporate x Artist collaborations have become generic and are no longer meaningful to us as they once were. These are some other words that can be used to describe their efforts: corny, wack, retarded and stoops. Marketers have noticed that consumers have become immune to their messages, which has forced them to re-think their communicative strategies. Could this become true for consumerism as well? Will there eventually become a backlash in consumerism due to the miscalculated steps brands take at selling us products? Who knows, but they better come correct because right now, I’m not buying it.