AdWeek just published a story about how agencies love promoting themselves. Strawberry Frog, Goodby, and K+B all took out self-congratulatory print ads for one reason or another. And so did… blah blah, let’s get to the good stuff already. Oh there it is, at the bottom — gold.  After the little dig about how all these agencies are using old-school print ads “in the age of non-traditional media” comes a quote from Paul and a mention of this site:

Another form of self-promotion, of course, is blogging. New York-based Naked Communications set up houseofnaked.com last month for employee bloggers, as well as point to interesting things on the Internet. “The modest objective is that we live a naked life like we recommend to our clients, and a side benefit will be that we build a community along the way,” says Paul Woolmington, founding partner. “We’ve got stuff like photos of our meetings, which to us might be deeply interesting, but to others might be boring.”

The naked life! Might be boring! Woo hoo! (I guess it means this site has officially, publicly launched?)