Occasionally (alright often) I get topics stuck in my head. Most recently it’s been networks though the other day a new mindmeme started to sneak in. On my way to work I got an email from a friend asking if I knew any agencies who did lead generation. The answer was no, but I did know just who to ask about it. At that moment I had a realization: in our increasingly connected and information-heavy universe, knowing where to find information is actually becoming more important than knowing the information yourself.

This has been true for some time, I expect, but the internet has only amplified the fact. Occasionally someone will say they’re ‘good at using Google,’ and we all know what that means. To understand the system and be able to utilize it efficiently to find the results you need is a serious asset.

I’m not entirely sure where to go with all this, but I think it’s a fairly significant shift in the way we acquire knowledge and approach the world. More and more our brains are free to think abstractly instead of being bogged down with facts. This isn’t always good (could mean an end for trivia nights), but it’s certainly worth thinking about (and luckily falls under abstract thought).