Comments on: Searching VW http://www.houseofnaked.com/2007/04/27/searching-vw/ Naked NYC's Website Sun, 07 Mar 2010 17:35:45 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: skrisser http://www.houseofnaked.com/2007/04/27/searching-vw/comment-page-1/#comment-20 skrisser Mon, 07 May 2007 16:15:08 +0000 http://www.houseofnaked.com/2007/04/27/searching-vw/#comment-20 Well, Noah, I can understand it's buggingly obvious that consumers are in control everywhere. I think another great example is this year's Superbowl - Not only the fact that consumer-co-created ads scored higher than the other Madison Ave greats, but also because of what happened afterwards. Case in point - Snickers and GM, Robot. In these cases, it was these very same consumers that decided if these ads should air or not. And they were so powerful that the huge mighty corporations bowed to them. A classic case of who's really in control here... Well, Noah, I can understand it’s buggingly obvious that consumers are in control everywhere. I think another great example is this year’s Superbowl – Not only the fact that consumer-co-created ads scored higher than the other Madison Ave greats, but also because of what happened afterwards.

Case in point – Snickers and GM, Robot. In these cases, it was these very same consumers that decided if these ads should air or not. And they were so powerful that the huge mighty corporations bowed to them. A classic case of who’s really in control here…

]]> By: cgm http://www.houseofnaked.com/2007/04/27/searching-vw/comment-page-1/#comment-15 cgm Sun, 29 Apr 2007 10:48:49 +0000 http://www.houseofnaked.com/2007/04/27/searching-vw/#comment-15 <strong>Where Do You Want to Drive (On Our Brand Search Engine) Today? ...</strong> Here's a superb example of front-loading a highly useful where do you want to drive today search engine right smack in the center of the front page of a prominent brand website. Thanks to Noah Breyer for bringing this my... Where Do You Want to Drive (On Our Brand Search Engine) Today? …

Here’s a superb example of front-loading a highly useful where do you want to drive today search engine right smack in the center of the front page of a prominent brand website. Thanks to Noah Breyer for bringing this my…

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