MySpace recently launched a new news aggregator called MySpace News. Another news aggregator isn’t really big news in and of itself, even though it seems that its functionality is slightly different than others out there — Wired describes it as part Google News, part Digg. But this seems like a good opportunity to talk a bit about aggregation as a continuing trend and a little thing that we here at Naked made to jump on the bandwagon.

At the same time as the “fundamental unit” (to borrow from Noah) of content on the internet is getting smaller and smaller — from a site to a page to an entry to a twitter — the sheer number of pieces of content is growing exponentially. How do we manage to juggle it all? Hence the rise of some very useful tools to aggregate and help manage all the various pieces of information we have streaming at us at any given moment. Bloglines, Google News and the new MySpace News are obvious examples. OpenID helps consolidate all your various logins and passwords. I don’t know if it’s any good or not, but I recently stumbled across Naymz, which helps control all your various online “identities” — MySpace page, Friendster page, LinkedIn profile, your blogs, etc.

If you glance over to the right side of the front page of this site, you’ll see our Naked Aggregator. It’s a little widget that aggregates all the twitters, blog entries, del.icio.us tags, and Flickr entries from all the various people at Naked. A simple tool, but powerful. We don’t have to worry so much about having to double-post an interesting thought, once on our personal blog, once on the Naked site — it all happens automatically. We’re debating whether to release it publicly or not. Personally, I think it’s useful enough that anyone who maintains many multiple streams of content will want to download it. What do you think? Would you use it?