The New Quid Pro Quo
Guest feauture by Ben and Faris in Adweek.
Anyone who works in advertising, comedian Bill Hicks once said, should kill themselves. Many brand owners might agree: In the last 10 years, ad effectiveness has fallen by 40 percent due to saturation, ad avoidance has risen to record levels, and more than three-quarters of consumers say they don’t trust advertising messages.
But is there a truly new model?
Find out here.